rebadging
badge engineering

In general terms, Fargo trucks were a mere rebadging of Dodge trucks models.

It is a rebadging of the Dodge Journey, following the Cooperation with Chrysler.

The official rebadging took place on 6 June 2006, whilst elements of the regiment were stationed in Bosnia and Kosovo.

The range expanded again, now also including a wide-bodied rebadging of the Hino Ranger FB.

Among other models, it encompassed the rebadging of the Honda Accord sedan as the Isuzu Aska.

However, this was merely a rebadging of the existing Opel model that was marketed in New Zealand since 1993 as the Opel Astra.

I have no doubt there are some serious implementation issues and I am only very well aware of the rebadging of existing traditional service provision and the difficulty people are facing at the moment.

The car was in fact an early example of badge engineering.

"I don't think anyone would call that badge engineering," he said.

The same kind of badge engineering is prevalent in minivans.

Which were produced as a joint venture of badge engineering between the parent companies.

The car was essentially an example of badge engineering and Plymouth made few changes to it.

Badge engineering is now common, but it should not be confused with platform sharing within a company.

The Taro though, was a project of badge engineering.

Beside this badge engineering, there are other differences.

Two such products are different vehicles, whereas badge engineering involves the sale of essentially a single vehicle.

These cars share the vast majority of parts with only small cosmetic alterations (see badge engineering).

Another way badge engineering may occur is when two separate companies trade off products that each brand lacks in its lineup.

The Eurovans differ little technically and visually, being a prime example of badge engineering.

Using badge engineering, the majority of Mercury models were based on Ford platforms.

This badge engineering was one of the last uses of the Sunbeam marque.

This approach could veer toward "badge engineering," which was General Motors' downfall.

Badge engineering occurs in the luxury-type market segments.

Badge engineering may often be used for economical cost savings, such as most Lincoln vehicles being based on Ford.

Badge engineering also crosses company lines.

In its lowest-common-denominator form, such a strategy is disparagingly referred to in the industry as "badge engineering."

First of all, the Laser was a product of badge engineering, therefore it had to compete with two other cars that were virtually identical.

However, badge engineering proved unpopular from buyers, who preferred original models to their rebadged versions, and with manufacturers themselves.

See badge engineering.

Although intended to save development costs by spreading design and research costs over several vehicles, excessive badge engineering can be problematic if not implemented properly.

In 1983, Ford used a strategy of badge engineering to further downsize certain models while avoiding the cost of developing new vehicle platforms.

Buying in or importing goods entirely manufactured and assembled elsewhere and selling them under a different name is known as badge engineering.