The campaign, which is also a form of consumer research, has already met with some success.
The agency says consumer research shows that people want information to help them understand what they should be eating.
"But consumer research finds that size is not the most important."
The name was chosen after consumer research on more than 30 potential names.
The company also had several advertising agencies conduct consumer research.
But in consumer research and development, we need more talent.
On that front, consumer research has offered few solid clues.
No strategy is pursued until it passes the test of consumer research.
They said the newer models were the result of consumer research, rather than management preference.
More recently, fake foods were also used for nutrition education and consumer research.
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