humblebrag , auch: humble-brag , auch: humble bragging
backdoor bragging

Get that right and grey hair is the ultimate humblebrag.

Savage: It's a bit of a humblebrag if I make that complaint.

This is the part of the job that seems like a giant humblebrag: we just have so many parties to go to this weekend.

The most common and insidious form of social-network bragging is the "humblebrag."

The very first humblebrag was from "Community" comic Donald Glover.

Going bare-faced has become the ultimate humblebrag.

Donald Glover, in Gap's 2010 holiday campaign ad, sparked the first humblebrag.

Nobody wants to hear your "humblebrag."

Belle loves a good humblebrag.

But our favorite humblebrag of all might be the author's bit of false modesty on the cover of the book, under his byline.

But not only is the humblebrag a terrible way to make yourself look good in the eyes of your friends - it might even make things worse.

That's a humblebrag.

More recently, Twitter has given us HumbleBrag, an account dedicated to re-tweeting the false modesty of others.

Mr. Affleck was scolded for being ungallant, but he was guilty, at worst, of a humblebrag.

Oxford Dictionaries has added dozens of new words to its online edition, including 'amazeballs', 'mansplain' and 'humblebrag'.

It reads like the usual humblebrag of pop stars, but there is an edge to Halsey that defies the slickness of her presentation.

The master of the humblebrag once told GQ: “I’m as happy talking to the trash guy as I am to the president.”

Why has the false modesty known as the "humblebrag" ("Sophie's torn between Yale and Princeton; tough timeshere!") become the common language of social media?

He said he began to rely on oxycodone to deal with his stress over the relationship, his work on various television pilots and writing the Humblebrag book.

Vardalos: Here's a humblebrag: There were about 10 offers for this autobiography, and several wanted to call it "My Big Fat Greek Baby."

Hashtag crowned UK children's word of the year Nobody likes a show off: The excruciating rise of the 'humblebrag'

Another HumbleBrag favorite is the talk-show host Piers Morgan, who recently took over from Larry King on CNN.

Comedy, social media and decidedly old-media book publishing collide in the new book "Humblebrag: The Art of False Modesty," out this week.

Here is Mr. Morgan on attending a Los Angeles Lakers basketball game one night in February, as re-tweeted by HumbleBrag:

Testing times: Amol Rajan failed his theory test at the first attempt PA Today's column is a humblebrag disguised as a confession - or maybe it's the other way around.