augmented product

An augmented product is more than just a tangible product or service.

The user will be the role most concerned with the purchase of the augmented products since, for instance:

To cater to their expectations and also to differentiate from competitors who tend to morph their products, corporations offer augmented products.

Organisational buyers, therefore, may seek an AUGMENTED PRODUCT.

Derived demand and Goods and services are usually purchased in augmented products industrial goods markets to facilitate the process by which the organisation satisfies the demand from its own customers.

There also exist a wide range of other classifications because products are either a) goods b) service or c) both (see OECD and Eurostat, 2005:48), thus you may refer to augmented product, whole product, or extended product as well.