ancillary market

The film has also been making its mark in ancillary markets.

Instead of an enemy, the tube is an ancillary market.

Recorded music proved to be of great value as an ancillary market to the film industry.

A number of ancillary marketing and transport companies are also owned.

Video games are a rapidly growing ancillary market for feature films.

Bookstores have called this their fastest growing ancillary market.

Back in the 1960s, the first domestic ancillary market for feature films was created.

And the best way to breach those ancillary markets is to make a killing in a first-run movie theater.

Other ancillary markets, like videos, cable and network television, create a constant hunger for movies.

In theory, before a single ticket is bought at a theater, the production costs can be covered by commitments from ancillary markets.

But the ancillary markets and hundreds of new theaters have changed the financial dynamics of the industry.

So Netcom must make do by pushing into ancillary markets, where it can find opportunities.

"You hope for a theatrical success, but you have to be looking to ancillary markets" - that is, video, television and foreign sales.

"And what has happened is that it has been found not to be, to be only an ancillary marketing outlet."

Today, most other big studios have crucial corporate ties that insure steady ancillary markets for their films.

Even if these ancillary markets aren't being gamed, the attention paid to them is out of all proportion to their informational worth.

And further growth is expected as Eastern Europe opens and ancillary markets explode around the world.

After that is established, it is then released to ancillary markets in a particular order as follows:

Henry Siegel's brother Paul Siegel was named the company's new president of international and ancillary markets.

Hollywood has shown interest in the video game industry as an ancillary market almost as far as video games have existed.

Warner's lower-key approach to "Batman Returns" was echoed in the company's ancillary marketing and licensing activities.

Sara Lee also awarded Lintas the ancillary marketing communications account for the brands.

Not only did Network Television open up ancillary markets for TV, but other markets as well.

As the Katzenberg case dragged on as his contract included a portion of the film revenue from ancillary markets forever.

The gulf war, like "Star Wars," had its ancillary markets: trading cards, T-shirts, video cassettes of the action.