ambush marketing

Is ambush marketing about to become an Olympic event?

(Ambush marketing has become a growing concern among sports marketers.

"We think the Mayor is quite sensitive to our concerns about ambush marketing," he said, adding that agreement was near.

Ambush marketing "is not adding any value," he continued.

Ambush marketing is such a touchy subject because the costs of an Olympic sponsorship are so high.

American Express did not change its advertising and does not indulge in ambush marketing, he said.

Some observers suspect that their advertisement was an attempt at ambush marketing and free publicity.

This is a classic case of ambush marketing."

Even in Sydney, the Olympic committee cannot eradicate every incidence of ambush marketing.

One is the appearance of Olympics-style ambush marketing ploys.

Anyone who does anything to take aim at NBC is engaged in ambush marketing."

Unlike alpine skiing, speed skating and the biathlon, ambush marketing is not yet an Olympic event.

Ambush marketing is a form of marketing.

Advertisers use him for ambush marketing.

The act permits the authorities to remove unauthorized ads in the vicinity of the park that are deemed to be ambush marketing.

When a company engages in ambush marketing the exclusivity intended to be conferred through sponsorship to a sponsor is lost.

Famous "ambush marketing"

It appears clear that the sign will be used on an ongoing basis as a source of 'ambush marketing' for Paddy Power.

Ambush marketing "sure keeps everyone on their toes," Mr. Kostyra said.

Ambush marketing describes a spoilsport strategy by which an advertiser tries to disrupt the extensive and expensive plans of a competitor.

"I don't think it's ambush marketing."

Ambush marketing is a name given to marketing campaigns that are also done around the event, but where no money is paid for the event.

IT'S called "ambush marketing," and it refers to advertisers' attempts to capitalize on a sponsorship event without actually becoming sponsors.

Ambush marketing, also known as guerrilla marketing, has long plagued the organizers of the marathon, Mr. Lange said.

Its brief claim to fame is its part in an ambush marketing campaign by the bookmaker Paddy Power in 2012.