alternative advertising

Alternative advertising provides a way to address consumers in places they may not expect.

Indeed, the whole arena of alternative advertising - sometimes called "ambient media" - has mushroomed in the last decade.

While these alternative advertising formats are gaining momentum, they represent a small portion of the advertising market.

Finally, alternative advertising includes ads in stadiums, on gas pumps, bike racks, rest areas, and other non-traditional formats.

Greg then, moved to Daytona Beach and started his own advertising agency (Alternative Advertising).

Among the alternative advertising opportunities TiVo is developing are sponsorships modeled after the sponsored shows that predominated during the so-called golden age of television in the 1950's.

Reach and frequency are important aspects of an advertising plan and are used to analyze alternative advertising schedules to determine which produce the best results relative to the media plan's objectives.

Falk is also on the board of directors of Sapphire Brands; a founding investor in private aviation company, Marquis Jet and Golf GCX Partners; and a founder and principal in Relevad Media Group, a digital alternative advertising company.

During the 1970s, two large pillars flanking the entrance to the Infinite Corridor were partially wrapped in paper and used by the liberal "Alternative Advertising" and somewhat less liberal "Pillar Productions" where students would scrawl responses to issues of the day such as nuclear power or whether disco sucked.