alternate sponsorship

None of the three, however, is a full-time sponsor, as they alternate sponsorship with other products unrelated to their firm on the car.

At the end of the first season, Kimberly-Clark discontinued their alternate sponsorship of the series.

Sponsored by Goodyear, Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks.

The Loner is an American western series that ran for less than one season on CBS from 1965 to 1966, under the alternate sponsorship of Philip Morris and Procter & Gamble.

The tobacco company sponsored I Love Lucy exclusively from its premiere on October 15, 1951, through Christmas of 1954 (it then shifted to an "alternate sponsorship" with Procter & Gamble until June 1955).

This was the first episode sponsored by Procter & Gamble (alternating sponsorship with American Tobacco), who usually "pitched" Crest toothpaste, Lilt Home Permanent, and Prell shampoo, among their other products.

Because no other advertisers were willing to provide primary or alternate sponsorship on Freberg's terms, CBS canceled the series after fifteen episodes; according to [1], it was the last American network radio show to devote itself purely to comedy.

For the majority of its run, Swanson sponsored the game show, The Name's the Same, with Robert Q. Lewis, alternating sponsorship with, first Bendix Home Appliance division of Avco; and then Johnson's Wax.

Hotel de Paree is a Western television series that aired on the CBS Friday schedule from October 2, 1959, until June 3, 1960, under the alternate sponsorship of Liggett & Myers (L&M cigarettes) and Kellogg's.

Tightrope is an American crime drama series that aired on CBS from September 1959 to September 1960, under the alternate sponsorship of the J.B. Williams Company (Aqua Velva, Lectric Shave, etc.), and American Tobacco (Pall Mall).