advocacy advertising

"It's our policy generally not to sell time for advocacy advertising or political issues outside of a national campaign," she said.

There is no way to quantify the amount of advocacy advertising on the air.

The magazine said the ad violated a policy against "advocacy advertising."

The plan is to go after "the advocacy advertising spent in Washington," which he estimates at about $40 million.

In recent years, advocacy advertising has increased as more groups turn to marketing techniques to sway public opinion.

"Issue and advocacy advertising is looking better and better every day."

It violated our longstanding policy on advocacy advertising.

Political scientists who have studied advocacy advertising say the audience often takes away a message different from the one intended, or no message at all.

"We consider this advocacy advertising," she said.

"We do not accept advocacy advertising.

In addition to news reports, it can apply to advocacy advertising, as it did in the case that led to today's ruling.

Now, at 65, he is back in politics with a tiny advocacy advertising agency, Avenging Angels, that creates campaigns for liberal causes.

There has been less demand for travel advertising than for advocacy advertising, he added, referring to campaigns meant to change opinions rather than sell products.

"He maintained that the message was overly ambiguous," Mr. Haworth said, "and did not meet our standards for advocacy advertising."

Advertising is not an expense that lobbying groups are required to report, and most of the advocacy advertising appears on local stations rather than on the networks.

The networks said they turned down the commercial for the same reason they had rejected numerous issue-oriented commercials in the past: they do not allow advocacy advertising.

People who have seen Mr. Freeh's memorandum said that he did not emphasize the Democratic Party advocacy advertising in recommending the appointment of an outside prosecutor.

With opinion advertising, sometimes called advocacy advertising, the client uses our pages to make an argument or to dispute what someone else is saying and this may include negative characterizations.

Republicans and Democrats each complained to the Federal Election Commission in 1996 that the other party had violated the law on using soft money to pay for candidate advocacy advertising.

At the time, Chambers was "senior vice president at GMMB, a political consulting and advocacy advertising firm for Democratic candidates, including the Obama campaign."

Mr. La Bella's team revived interest in the advocacy advertising, in effect, suggesting that Mr. Radek's lawyers had been too quick to dismiss the issue.

"Dollarwise, clearly there's more advocacy advertising because special interest groups are making decisions to reach out to the public by getting public attention to motivate legislators," Mr. Kamber said.

An environmental message that challenged the large forestry companies was considered 'advocacy advertising' and was disallowed, even though the 'informational' messages that glorified clearcutting were OK."

Specialists in issues and advocacy advertising at the Seattle office of DDB Worldwide, part of the Omnicom Group, say that they, too, have seen changing demands from their nonprofit clients.

The Coalition for Change has been advertising nationally on the cable networks CNN, CNBC and, in what may be a first for advocacy advertising, on MTV.