advertising zone

"I think it's too limiting," she said of the advertising zone proposal.

"Here's the editorial zone; here's the advertising zone."

In an interview yesterday, however, Ms. Siegel rejected the idea of special advertising zones, and said Cybersell would post its messages to all Internet users.

The advertising zones, which would require advertisers to pay a fee to place their messages on the network, would theoretically allow the estimated 20 million Internet users to choose to view ads.

Now, on an "acceptable" advertising zone called the World Wide Web, everyone - Adobe, Compuserve and MCI for starters - is trying to get in on the act.

In doing so, they shunned a plan, announced earlier this week by two other companies, to create specific advertising zones on Usenet News, a popular network that is connected to the Internet, a global web of computer networks.