advertising theory

Clients are, in general, little concerned with advertising theory: they are concerned with results.

For an agency with such a visible creative profile it is refreshing that it claims no philosophies or advertising theories as its own.

Like much of what is, in effect, the study of psychology, advertising theory is stuck at a very basic level of sophistication.

The Journal of Advertising is a peer-reviewed academic journal covering significant intellectual development pertaining to advertising theories and their relationship with practice.

Having introduced this idea into advertising theory marks Lewis' lasting contribution, regardless of which elements were added later to the model or in which order the elements were arranged.

Business Dictionary defines it as "Advertising theory that a consumer has to be exposed to an ad at least three times within a purchasing cycle (time between two consecutive purchases) to buy that product."

HS Ad has been publishing company newsletters since 1985 and holding the University Advertising Awards since 1988 to define advertising theories systematically, deliver information on advertising, and promote industry-academic collaboration.