advertising tax

Senator Bradley has proposed that the advertising tax deduction be eliminated on ads for tobacco products.

The headline is "The truth about the Advertising Tax," and the illustration shows a can of worms.

The mood was subdued, without the elation that might have been expected in a year when the advertising community succeeded in its efforts to repeal a Florida advertising tax.

In addition, President Bush's decision to seek increased tax revenues has raised fears among many advertising executives that the Federal and state governments will both look at advertising taxes.

Later, in 1988, ANA worked in concert with other industry trade associations to form the Advertising Tax Coalition to combat federal advertising tax proposals.

"We fully believe that there will be a fight over an advertising tax or a requirement to capitalize some form of advertising expenditures in the next Congress," Mr. Helm said the other day.

In the US, for example, advertising is tax deductible and suggestions for possible limits to the advertising tax deduction are met with fierce opposition from the business sector, not to mention suggestions for a special taxation.

The group, the Advertising Tax Coalition, sent a letter Friday to members of Congress, arguing that the tax "could seriously disrupt the economy" and would be a serious blow to newspapers, magazines and broadcasters already suffering in the recession.

Sweden: Advertising tax (reklamskatt) on ads and other kinds of advertising (billboards, film, television, advertising at fairs and exhibitions, flyers) in the range of 4% for ads in newspapers and 11% in all other cases.

Mr. Helm said that the A.N.A.'s financial resources had been sorely taxed last year with the battle against the Florida advertising tax and Washington lobbying to protect the right of products that are freely sold to be freely advertised.

The advertising tax proposal Ms. Crittenden now espouses had been previously examined and specifically rejected by two Nobel Laureates in economics, Dr. Kenneth Arrow of Stanford University and the late Dr. George Stigler of the University of Chicago.