advertising insert
blow-in card informal

This is not the same as paying for an advertising insert.

The company recently put a 52-page advertising insert in Sunday newspapers, trying to drum up early business.

The firm became a leader in the printing of advertising inserts for newspapers.

A Kraft spokesman said the advertising inserts were printed before the recall.

Advertising for the group was up 6.2 percent, primarily because of increases from advertising inserts.

I was soon able to expand the idea into putting advertising inserts into the bags."

This rankles the newspaper industry, which wants to protect the income it receives for delivering advertising inserts.

We sell shoes," declared an eight-page advertising insert in Sports Illustrated.

Certainly, Calvin Klein's 116-page advertising insert in the October 1991 issue generated great publicity.

Moreover, all this is free to the viewer, the service being paid for by small advertising inserts that occasionally appear in a corner of the screen.

There are several weekly editorial inserts (in additional to advertising inserts):

Advertising inserts: While special ad publications may be inserted during the week, they are usually larger and more numerous in the Sunday edition.

Today's AdVantage, a free weekly paper, is primarily focused on classifieds and advertising inserts.

Valassis, based in Livonia, Mich., provides advertising inserts for newspapers.

On Friday, the campaign's print portion begins with a 10-page advertising insert in USA Today.

Selective edit is similar to selective binding, a technique that has been used for years for zoned advertising inserts.

This service will initially be a relay of TCN Sydney, with local advertising inserted.

Paper produced at the mill is primarily purchased by magazine publishers and large retail companies for high quality advertising inserts, flyers and catalogues.

The agency said it would promote the garments as collections, and it is considering doing so with multipage advertising inserts in consumer magazines.

Its single paper machine produces several grades of supercalendered paper used for catalogs, magazines, advertising inserts and other commercial printing.

Bride's Magazine began to be published in 1934 as a newspaper advertising insert called So You're Going to Get Married!

Saturday and, where they exist, Sunday editions of daily newspapers tend to be larger, include more specialized sections and advertising inserts, and cost more.

Driving the coated paper market, he said, were the strength of specialty magazines and mail-order catalogues, and the increased use of free-standing advertising inserts.

The FDA also is concerned that the font size of information related to risks on the advertising inserts is too small to be read by consumers.

More than a dozen employees - Ms. Zhou calls them comrades - sit shoulder to shoulder laying out advertising inserts for local newspapers.