advertising idea

More than ever, advertising ideas burn fast and fade faster.

Having good advertising ideas depends, above all, on being steeped in knowledge of the product.

This strategy should be agreed in advance between agency and client, before any advertising ideas are put forward.

The key is testing advertising ideas using a marketing research system proven to provide results that can be compared across countries.

"If there's some very good advertising idea, I'll consider it, but there's not right now."

"I'd better get back to my office; I'm due to look at the first advertising ideas for Inside Straight."

So the story shifts to the Virginia countryside, where they can devise advertising ideas that may not even mention the product being sold.

Perhaps most significantly, the surround session is one of the first advertising ideas in recent times that does not further degrade the user experience.

The new business models blended the old advertising idea with a near-religious faith in growing fast to build customer loyalty.

Once a strategy is agreed it is up to the copy writer and art director to turn it into an advertising idea or ideas.

She is given more freedom to come up with her own creative advertising ideas, with Don always pushing her to be better.

Full of bizarre advertising ideas, he meddles in other people's business and tries to remake everything in his own manner.

These eternal verities often allow humorous campaigns to continue for a long time, building value into the advertising idea and, implicitly, into the product itself.

Free to use other agencies for broadcast advertising ideas, CBS turned to several advertising "boutiques."

"Creative people see those films and they're funny and quirky," Mr. Heater said, "and it becomes an advertising idea."

Some Advertising Ideas for G.M.

Even Apple advertises, and advertises well, albeit largely eschewing "advertising ideas" for the more controlled, indeed design-led, presentation of its latest wares.

While one cannot produce rules for having advertising ideas, some guidelines for, as it were, the physical construction of advertisements can be proposed - if only to be ignored.

Perhaps the most otherworldly advertising ideas come from Space Marketing Inc. in Roswell, Ga., which specializes in ads in space.

An outdoor advertising idea for selling bagels took top honors last night in the Gannett Outdoor Group's fourth annual Creative Challenge contest.

His supporters organized real-world meetings, many of them arranged through Meetup.com, participated in online forums, donated money online, canvassed for advertising ideas, and distributed political talking points.

Either way, a selective mixture of new advertising ideas, mostly to be viewed on the tube or in print after Labor Day, shows variety and a measurable degree of innovation.

He was the author of several books, including "Tested Advertising Methods," published in 1932; "Advertising Ideas" (1938) and "Making Ads Pay" (1957).

Film advertising ideas are usually presented to clients in the form of a storyboard - eight or more drawn pictures pasted down on a board with the written commentary set out beneath.

Cool viral advertising from The Ecommerce Blog Tadashi started a website called http://www.mmmzr.com/ with a really cool advertising idea.