advertising headline

That's why it's so very important that you spend time making sure that the advertising headline does its job well.

American Motors 1970 AMX advertising headlined, "We made the AMX look tougher this year because it's tougher this year".

John Caples, a retired advertising executive who as a fledgling copywriter in 1926 wrote one of the most famous advertising headlines - "They Laughed When I Sat Down at the Piano but When I Started to Play!"

Boul Mich (1927, BB&S)) In 1927 Cooper was asked by the foundry to take an advertising headline from a newspaper clipping and fill it out into a design for a complete alphabet, which he did, disclaiming any credit for the original design.