advertising goal

Furthermore the image has been used for many advertising goals, political campaigns and picture postcards.

They have argued that the medium may be great for direct marketing, but it does little to advance their primary advertising goal: increasing brand awareness.

Health Magazine offers a breadth of creative marketing expertise that can be leveraged to reach your specific advertising goals.

The company's chief executive, Robert L. Miller, said the magazine fell short of circulation and advertising goals.

The sales put Whittle more than halfway to its projected advertising goal, said Christopher Whittle, the company's chairman.

"It is a different world now, and it is essential to us that we are completely involved in the clients' business goals, not just the advertising goals."

Defining Advertising Goals for Measured Advertising Results abbr.

Advertising Goal Outlined Mr. Carter said The Observer needed to publish about 14 pages of advertising weekly to approach the break-even point.

Mr. Dutka advocated "a common and clear understanding by clients and their agencies of advertising goals," such as increasing awareness among consumers of a coffee brand's special blend of beans or improving attitudes about a car's trade-in value.

"Our company is growing and there is just a need to examine the resources that are out there to help us meet our advertising goals," David Conn, marketing director at Candie's in Purchase, N.Y., said in confirming reports of the search this week in Advertising Age and Adweek.