advertising exposure

The brand's commercial strategy is linked to its advertising exposure.

Along the same lines, another survey showed that with rare exception, few people can identify an athlete to the product endorsed, based on advertising exposure.

Nike, sponsor of American Olympic teams, had hoped for wide advertising exposure during the Games.

Advertising space is sold to businesses / companies wanting advertising exposure to services and products that they are offering.

The construction of Aad could be one of situational variables in the advertising exposure setting.

John Philip Jones says "Effective frequency can mean that a single advertising exposure is able to influence the purchase of a brand.

The money and advertising exposure Vans put behind the film was valuable to Sony, Mr. Bernard said.

Measuring the advertising half-life enables brand managers to efficiently space advertising schedules to maximize the effect of each advertising exposure.

Time Inc. has extended its two-year-old advertising incentive program called the Maximum Advertising Exposure Plan for another year.

"Advertising Exposure, Loyalty and Brand Purchase: A Two Stage Model of Choice."

In most cases, while the sponsor receives advertising exposure in exchange for funding, they take a 'hands off' approach to daily operations, relying instead on subject matter specialists.

The League and Winfield enjoyed additional advertising exposure late in the season when Tina aligned an Australian leg of her 1993 tour with the NSWRL's final series.

In TV advertising measurement, single-source data are used to explore an individual's loyalty and buying behavior in relation to advertising exposure within different windows of time - e.g. year, quarter, month, week.

With Penske, Kurt Busch will instantly become a more high-profile driver by entering the beer wars, which command much more advertising exposure than his sponsors, Irwin Industrial Tools and Sharpie.

Increasing the amount of advertising increases the percent of the audience reached by the advertising, hence increases demand, but a linear increase in the advertising exposure doesn't have a similar linear effect on demand.

"Disney has been hit the hardest of the media companies due not only to its advertising exposure but the impact that safety concerns have had on park attendance," said Scott Davis, a media analyst at First Union Securities.

We are very prominent estate agents in Oxfordshire and the efficiency of our network of offices, our massive mailing registers, our eye catching 'For Sale' boards and our unrivalled advertising exposure, all combine to get you fast results.

Hickey, Hall, and Boches were looking to explore how pre-game advertising exposure online and real-time reactions to Super Bowl television advertising may begin to change the nature of the "Water Cooler" chatter and how consumers interact with brands.

Guaranteeing sponsors category exclusivity, advertising exposure, tickets and VIP access, after its successful implementation in the lead-up to the 1982 World Cup in Spain, the 'InterSoccer' model rapidly became the new industry standard by which sponsorship rights to international sporting events were administered.

In return for providing Ms. Fisher and Mr. Kerpen $3,000 worth of red roses for the ceremony, 1800flowers.com will receive advertising exposure like having its logo displayed on the ballpark's scoreboard and the tossing of 25 bouquets of miniature red roses to fans and wedding guests during the game.