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"But high frequency combined with high repetition of a single advertising execution can result in repetitious, redundant advertising which is ultimately rejected."
"We chose D.M.B.& B. on the basis of the strategy they brought forward and the expression of that strategy in advertising executions," he said.
Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel.
The purpose of ad tracking is generally to provide a measure of the combined effect of the media weight or spending level, the effectiveness of the media buy or targeting, and the quality of the advertising executions or creative.
More recently, Apple Jacks has introduced New Apple Jacks 'Crashers' - a unique cereal piece that replicates a mid-2007 advertising execution when mascots Bad Apple and CinnaMon were accidentally fused together.
An executive at one of the competitors, who asked not to be identified, said that Ayer went beyond the Burger King letter of instruction in that it delivered not only advertising executions but also examples of strategic thinking about the business itself, as well as about advertising.
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