advertising effectiveness

Y. and the awards are given out for advertising effectiveness.

The issue of advertising effectiveness is dealt with in a later chapter.

At present the assessment of advertising effectiveness falls into the latter category.

Much of the research measuring advertising effectiveness relies on verbal responses to questions about what consumers think and feel.

By 1972, we had improved Chevrolet's advertising effectiveness.

Mr. Myers plans additional efforts to address advertising effectiveness.

Developed for the measurement of advertising effectiveness it maps the states of mind that a consumer passes through.

How can we monitor advertising effectiveness?

Illumination increased in 1933 because of advertising effectiveness; more powerful lights installed in the 1980s.

Wpromote uses a proprietary search platform that maximizes advertising effectiveness.

AIDA is a historical model, rather than representing current thinking in the methods of advertising effectiveness.

The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations.

Ch. 32 Advertising effectiveness.

Bond rallies were held throughout the country with famous celebrities, usually Hollywood film stars, to enhance the bond advertising effectiveness.

The campaign even won Jordan, McGrath an Effie Award for advertising effectiveness.

G. E. (1983), Attitude toward the ad as a mediator of advertising effectiveness: Determinants and consequences.

A PUBLIC service campaign has, for the first time, won a prestigious prize for advertising effectiveness.

When I got to Chevrolet we hired Gallup-Robinson, the polling firm, which did studies on advertising effectiveness and memorability.

For example, procedures for measuring advertising effectiveness have been standardized so that the results can be compared across studies and evaluative norms can be established.

Memory is an inadequate guide to advertising effectiveness though, other things being equal, there seems to be quite a good a priori case in favour of memorability.

Newspapers Canada prepares case studies, advertising effectiveness research and informational presentations to highlight the power and effectiveness of newspapers across all media.

The study, released June 7 by the Radio Advertising Effectiveness Laboratory, an industry-funded research body, tracked the purchases of about 12,000 consumers in four cities.

In 1995, Briggs joined HotWired as Director of Research, where he created the first study of Web banner advertising effectiveness.

Advertiser demands for accountability will require new measurements of advertising effectiveness that differ from the "exposure" measurements now so prevalent for determining media cost and efficiencies.

Subsequent research seems, in fact, to have shown a very weak relationship between recall (however measured, which is a technically very complex question in itself) and other measures of advertising effectiveness.