advertising drive

Republican leaders said they might extend the advertising drive, making targets of more Democratic representatives.

But it added that weakness in financial advertising drove its operating income down by 12.5 percent.

Campaign officials said they had budgeted $300,000 for the advertising drive, which will also include some radio spots.

The television advertising drive departs from conventional marketing wisdom, which holds that a company should speak with a single voice to the public.

Applications increased a bit this year at some campuses, but only because of concerted recruiting and advertising drives.

Mr. Bush's campaign is also planning to begin a renewed advertising drive starting Friday.

This is powered in part by a new advertising drive intended to pick up sales and a large restructuring aimed at cutting costs.

Whether the stepped-up advertising drive will aid either candidate in the tight contest is also in question.

Much of the modern electoral process is concerned with winning swing states through frequent visits and mass media advertising drives.

They are in part advertising driven, including classified ads, but also receive income from newsstand sales and subscriptions.

Democratic officials have indicated for weeks that they will begin a major advertising drive once Mr. Kerry accepts the party's nomination.

He pointed out that fat-cat money drives politics because the high cost of television advertising drives campaign budgets.

Asked about whether the independent advertising drives can backfire, a senior Republican official said: "It's a wild card.

Among the 21 states chosen for an advertising drive that begins on Monday is West Virginia, which Republicans have not carried since 1984.

User experience was at the heart of the campaign, with all advertising driving consumers to Nintendo 3DS events.

Last week, he opened his television advertising drive (as did Mr. McCain), and today he arrived there for two days on the stump.

PostStar.net was an all-inclusive, subscription-based offering; Poststar.com is freely available and advertising driven.

A vast advertising drive on behalf of Mr. Clinton's legislative proposals, and his aides' soliciting donations to pay for it, were well known at the time.

The magazine, however, will be more circulation driven than advertising driven, with a cover price of $4.95 and an annual subscription rate of $44.95.

Schering-Plough has already begun a high-profile advertising drive for an alternative allergy drug, Clarinex.

Auditions were held and Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000.

The National Abortion and Reproductive Rights Action League is starting a television and print advertising drive in highly competitive states.

Details of the advertising drive were confirmed by Mr. DiMassimo and by participants who spoke on the condition that they not be identified.

The description: 'TV Advertising Drives Fight Over Size of Spanish Audience'