advertising awareness

The two approaches use different types of analyses, although both start by measuring advertising awareness.

"There was huge growth in brand awareness and advertising awareness."

In 1986, Gordon Brown introduced the Awareness Index in his paper, "Modelling Advertising Awareness."

He cited the results of surveys that showed gains in important categories like advertising awareness, brand likeability and intent to purchase Nissan cars, trucks and sport utility vehicles.

Ad tracking, also known as post-testing or ad effectiveness tracking is in-market research that monitors a brand's performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.

The continuous tracking design analyzes advertising awareness over time, in relation to ad spending; separately, this design tracks brand awareness, and then develops indices of effectiveness based on the strength of the correlations between ad spending and brand awareness.