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A 30-second Super Bowl advertisement costs $2 million, and the winning team is also well compensated.
Hosting and advertisement costs are still just as much a concern for webserial authors as webcomic artists.
For example, if an advertisement costs £2,000 and you expect to reach 20,000 people - 50 per cent of whom are potential customers - it is costing 20 pence to get your message to each potential customer.
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