Where children are concerned, many parents believe the idea of explicit advertainment is unfair.

This has fueled an exponential growth of advertainment in recent years.

Some believe advertainment may even border on subliminal advertising, which is highly controversial.

This type of advertainment is known as edutainment.

Advertainment can also have other roles in society; it can be used to communicate messages of social welfare.

This process makes advertainment a very costly process.

For advertisers to reach consumers, "they will have to employ product placement techniques and create 'advertainment,'" Asper said.

The potential and successful role of advertainment is dependent on the successful integration of the product within the entertainment content.

There are no clear-cut regulations surrounding advertainment.

Today, many advertising agencies promote advertainment, commercials that are entertaining in their own right and are sought out by consumers rather than avoided.

Gupta and Gould found that overall, attitudes toward advertainment and product placement are generally favorable among viewers.

Beyond infomercial and advertainment lie ever new forms of marketing manipulation, including bogus (in-person) bonhommie.

A direct consequence of the increased popularity of advertainment is the boom of a specialized product placement industry,"."

In the beginning of advertainment, it was much easier to close on placement deals because they were considered "value-added propositions" and most importantly were free.

Advertainment is not only used for marketing purposes and product placement to gain customers and improve sales of a particular product.

That's Advertainment!

Also, where highly regulated or illegal products are concerned, these groups assert that advertainment can "serve to bypass government or self-imposed industry regulations."

And like most marketers experimenting with advertainment, DKNY will simultaneously stick to its traditional strategies.

Advertainment: Fusing Advertising and Entertainment.

New entries into what some call "advertainment" moreover, are pushing the genre beyond its early home online and onto television, movie screens and DVD's.

Despite this, the FTC has ruled that children are no different than adults in perception, and advertainment in children's programming does not violate any regulations.

Not every celebrity is suited for every product and not every product is suited for advertainment purposes.

TiVo has also worked with other advertisers including BMW, Best Buy and Sony on other "advertainment" campaigns.

Anur has received numerous awards for design and advertising, including Advertainment in Milan (2000) and the Epica Award in Paris (2001).

Millili, Judy (2012) A Generational Analysis: Exploring the Effectiveness of Advertainment Marketing Techniques on Consumers.