adserver

And if you think commercials on the Web are a temporary anomaly, consider the Adserver software from Netgravity Inc.

NetGravity AdServer was then renamed to DART Enterprise.

The result is then passed to the SiteScreen adserver to determine if the ad campaign should be delivered or if it should be blocked and an alternative ad served.

DART Enterprise is the rebranded version of NetGravity AdServer, which DoubleClick acquired with its purchase of NetGravity in 1999.

The "Gator" (also known as Gain AdServer) products collected personal information from its unknowing users, including all websites visited and portions of credit card numbers to target and display ads on the computers of web surfers.

As part of its Online Intelligence strategy AT Internet has developed a programme of technical partnerships with experts from different sectors including AdServer, emailers, afiiliates, SEO, social commerce etc., so that the company's clients can centralise, analyse and cross-analyse all of their online data.