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Radio ad revenue in 2003 rose 1 percent from 2002.
Three years later circulation had hit 65,000 per week, making some ad revenue.
But for news companies and the businesses that own them, lower ad revenue is only part of the problem.
"It is the largest ad revenue for any single issue in the history of this company," he said.
For the year, combined ad revenue rose 6 percent over 2001.
He does not want his magazine's ad revenues limited like that.
He said the company expected to increase ad revenues for the channel by 50 percent within two years.
Ad revenue for the company's other Web sites rose 27 percent.
A negative review can result in the loss of ad revenues.
As for not being in first place, you know how much that affects my ad revenue?
Star gives 40 percent of the resulting ad revenues to the schools.
"Take down what you said, or we'll cut off your ad revenue.
A big move to streaming will mean a drop in ad revenue.
Ad revenue for magazines, meanwhile, was up 3.2 percent from the period in 2005.
Ad revenues also are in decline and street sales have dropped 20 percent.
Higher local ad revenues accounted for the improvements, the company said.
They are supplied to the airlines, which get half of the ad revenues.
Both steps were taken as a result of declining online ad revenue.
The group had more than $1.2 billion in ad revenue last year, the company said.
Ad revenue for the company has "significantly improved" from the period a year earlier.
Ad revenue in 2001 fell 7.5 percent from 2000.
Combined local and national ad revenue increased 4 percent in June compared with the same month a year earlier.
Not all of the boost in ad revenue is going to Regis.
In July, combined national and local ad revenue fell 3 percent compared with a year earlier.
But the company reaps 21 percent of the area's radio ad revenue.