Tolkien tourism

Tolkien tourism has also existed to a lesser extent independent from the Jackson movies.

The campaign encourages Tolkien tourism; like the Lord of the Rings film series, The Hobbit was filmed in New Zealand.

Tolkien tourism is a phenomenon of fans of The Lord of the Rings fictional universe travelling to sites of film- and book-related significance.

Partly out of fear for the Tolkien tourism effect, on 25 October 2010, thousands of New Zealanders organised protest rallies imploring that production remain in New Zealand, arguing that shifting production to locations outside New Zealand would potentially cost the country's economy up to $1.5 billion.