target group index , TGI (Abkürzung)

He developed Target Group Index, a survey system for measuring consumer behavior of media audiences which is still widely in use today.

TGI (Target Group Index) was established by BMRB in 1969.

Target Group Index is the longest established single source marketing and media survey in Britain and was established by BMRB in 1969.

FFI (Football Fans Index) is a joint venture between Target Group Index and Football fans Census.

Chief executive Mr Owrid, 48, who has a marketing background, wanted to produce something like the Target Group Index (TGI), which enables brand owners to target industry sectors with marketing strategies.

It may come from a published or syndicated source, like Retail Business or Mintel, or the Target Group Index (TGI); or it may come from a survey you have carried out yourself.

According to a Target Group Index (TGI) survey published in July 2011, Israel HaYom, which unlike all other Israeli newspapers is distributed for free, became the number-one daily newspaper (on weekdays) four years after its inception.

According to the Target Group Index 92 per cent of all adults regularly read a local paper, 28 per cent listen to the independent local radio station, compared to 11 per cent for Radio 4 and 9 per cent for BBC local radio.

Launched in May 2009, the survey merges the Football Fans Census panel of 60,000 football fans across Britain with the Target Group Index survey - allowing football fans across all English and Scottish league clubs to be analysed against consumer attitudes, motivations, media habits and purchase behaviour.