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Where he excels is in picking his way through the maze of the Shakespeare industry, seizing on "less well known" facts and points, to illuminating effect.
Amazing Monument: A Short History of the Shakespeare Industry (1939)
The plays' prominence with the public are assured because of a Shakespeare industry operating in theatres, in tourist boards, and because of the centrality of his work with school examining boards.
We learn a good deal here of Dryden's off-and-on transactions with the bookseller Jacob Tonson, the man who made "Paradise Lost" into a commercial success and presided over the beginning of the Shakespeare industry.
What is in need of defense is not the existence of Shakespeare, but the existence of the Shakespeare industry (and of the Herbert industry and of the Hemingway industry), with its seminars, journals, symposia, dissertations, libraries.
Afterward, he created and presented Word of Mouth, the BBC's radio programme about language, as well as a variety of radio and television documentaries including specials on James Joyce, Robert Graves, Ernest Hemingway in Paris, and the Shakespeare Industry.
The Shakespeare industry has been especially active in the past year, with Stephen Greenblatt's huge biographical romance Will in the World (reviewed in the TLS on February 2), and Marjorie Garber's Shakespeare After All, almost a thousand pages long, offering a popular and impressively thorough critical survey.