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Schott NYC is perhaps most well known for their Perfecto motorcycle jackets.
Acid wash jeans, worn with fringe jackets or the Perfecto motorcycle jacket were popularised by hard rock, outlaw country and heavy metal bands in the late 1980s.
Schott NYC was the first company to put a zipper on a jacket and they created the classic Perfecto motorcycle jacket, made popular in movies like The Wild One (1953).
Brando's Perfecto motorcycle jacket from Schott, made famous in "The Wild One," was revived in the late 80's by Jean Paul Gaultier, who paraded a short, feminized version on his runway.
Fans of cowpunk base their look on Southern United States poor boys: vintage western wear-like checked shirts, Perfecto motorcycle jackets, wifebeaters, overalls, trucker hats, work boots, acid wash jeans, and cowboy boots.
The classic American Perfecto motorcycle jacket with epaulets and diagonal zipper, made famous by Marlon Brando in The Wild One, (1954) was invented in 1928 by Irving Schott, of Schott NYC in New York City.
The Lewis Leather jackets differed from their American counterparts such as the Perfecto motorcycle jacket in that during the mid-1950s in the United Kingdom, many young riders were influenced by the riding style of their racing heroes, which was crouched right over the tank, arms forward holding onto clip-on handle bars.