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Coming up with 15 or 20 product features proves to be easy.
Convenience has also become a driving force for more product features.
Manufacturer sites often have the most information about product features.
Examples of the relationship between certain product features and benefits are given in Chapter 4.
Companies should compete by offering quality services not unique product features because these are no longer possible.
Promotional strategy often involves trying to make a virtue out of low cost product features.
Knowledge of product features is insufficient for sales success.
Please note that some products features and abilities may have been updated since they were last tested.
The equity of a brand is in its image, not its product features.
Each example is composed of a unique combination of product features.
"The big companies have to do ads that educate the consumer about new products and product features.
But the characters are used in ways that relate their cartoon personalities to specific product features.
Neither has supplied comprehensive information about important product features - plot, character, point of view - that might help you make a decision.
Vision system products are camera systems used on production lines to differentiate and measure multiple product features.
He also showed how consumers use irrelevant product features to determine an option's attractiveness.
A dedicated marketing site was built to communicate top product features through games and interactive experiences.
But we're trying to feature the benefits in tandem with the price; we want people to fly us because of the product features."
Throughout the years various improvements to gear pump design have led to other patents and product features being developed.
The competition could bring about better financial terms and product features, he said, making it more attractive for billers to aggressively market these services.
Collect competitors' ads and literature; study them for information about strategy, product features, benefits, etc.
Under another concept, called "quality function deployment," engineers identify product features noticed by customers.
TT2 introduced several enhanced product features that increase efficiency, security, and the user experience.
Major product features which are poorly designed become known as gimmicks to the product users.
The notion that a person's whole life could become a basket of marketable product features, however, probably started with the Hollywood publicists and press.
The agency devised this strategy so the commercials could be rearranged and modified to introduce new product features.