PEST analysis , auch: STEP analysis

The other trends are described in environmental scanning and PEST analysis.

An analysis on the climate is also known as the PEST analysis.

One instrument to analyse the company's external environment is the PEST analysis.

One approach could be the PEST analysis.

Use of PEST analysis with other models

PEST analysis, a schematic for engaging in macro-environmental analysis and research

A PEST analysis helps you to identify the main opportunities and threats in your market:

PEST analysis method and examples, Businessballs.com

PEST analysis (Political, Economic, Social, and Technological)

The initial step in writing the marketing plan was research and SWOT/PEST analysis.

Trend analysis is an analysis of macro environmental factors in the external environment of a business, also called PEST analysis.

SWOT and PEST analysis

macro-environmental forces (from a STEP or PEST analysis),

PEST analysis (Political, Economic, Social and Technological analysis) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.

According to the authors, its integrative design overcomes some of the weaknesses of other available techniques whilst utilising the strengths of SWOT and PEST analyses.

The trends (factors) that are addressed in PEST analysis are Political, Economical, Social and Technological; but for context analysis Demographic trends are also of importance.

Various business analysis techniques can be used in strategic planning, including SWOT analysis, PEST analysis, STEER analysis, and EPISTEL (see above).

The complex merger operations that led to ownership of Orange by France Telecom and its subsequent branding is a subject for numerous management case studies on topics like strategic management, brand management, PEST analysis, financing methods of merger and acquisitions and leveraged buyouts.