Mercedes recently said it would delay the introduction of a new DVD-based system until "it could be made to a standard that Mercedes owners expect."

That's the kind of faithful reliability that Mercedes owners talk about, but it's hardly expected from a car like the Sierra.

"They had a belief, which was very strong, that Mercedes owners wanted to know their car had been developed just for them," one former Chrysler executive said.

Mercedes owners were the worst for parking in handicap spaces.

The company expects loyal Mercedes owners to add the SLK to their household fleets.

The most unusual spot is the one with "Falling in Love Again," which salutes Mercedes owners, factory workers and race-car drivers through the decades.

It is a fairly exhaustive chronicle of Daimler-Benz passenger cars and racing exploits - a good gift for that Mercedes owner who doesn't gloat enough already.

Facebook allows the advertiser to aim at those consumers it wants to reach-young women, Mercedes owners, etc-and to know who has purchased their product.

At road rallies, current and would-be Mercedes owners maneuvered new models through drive courses, then sauntered away with swag bags that included Time Warner audio books.

In the middle of composing a wisecrack to the Mercedes owner, 1 saw a figure slink behind an elm on the far side of the cemetery.