Generation Y is made up of people born between 1976 and the early to mid-1990s.
Generation Y, those currently 18-28 years old, have been found to actually access the internet more often than they watch television.
But how well do you know the members of Generation Y?
The article categorized Generation Y as people born in 1982 and after.
Generation Y's 60 million consumers are about to become huge players in the American automotive market.
Generation Y is very similar to the baby boomer generation especially at different points in life.
"Generation Y that likes to personalize everything is spreading the use of our product," he said.
"There's a very distinct attitude among Generation Y that their cars are for older people," he said.
But were they to attempt any of it, most members of Generation Y wouldn't last an hour.
They are, of course, Generation Y, as trend-mongers describe them today.
Wörterbuch für Soziologie