functional food

It was launched in 1988, and is often considered the first "functional food".

Here's where functional foods can play a part, say the pros.

"You are going to see a barrage of functional foods in 1999 and 2000."

And you can't really sell a functional food without the function.

That's why so many of us are jumping on the functional food bandwagon.

Over the last 10 years, many attempts to market functional foods have fallen flat.

Very high quality rye is used there in the production of functional foods.

Its legal status is that of a "functional food."

Functional foods add value to the food production industry and create economic development opportunities for Louisiana.

But the manufacturers' rush toward functional foods is becoming intense.

Now, though, makers of functional foods believe that they have developed a successful formula.

In recent years, the group has also gone into the production and development of functional food and drink products.

This does not mean that the era of 'functional food' is over, however.

These functional foods let people eat fatty acids at every meal.

"The whole point of functional foods is to be able to take advantage of health claims."

A handful of some "functional foods" have been shown to make a big impact on your cholesterol levels.

Not every functional food ingredient has been scientifically proven to be beneficial, however.

Finally, companies plan to spread the risk, selling functional foods in many forms, including beverages.

Effectively marketing the functional foods that have some valid scientific evidence to back them has not been easy.

Called "functional foods," they contain specific ingredients that have been added to promote good health.

Many makers of functional foods are counting on doctors' recommendations to drive sales.

Giant food and drug companies have high hopes for their pricey new lines of "functional foods."

It was the first functional food launched by Mars, Incorporated.

Quaker Oats was the first functional food to get the green light with claims it can lower the risk of heart disease.

Which functional food nutrients are worth your money?