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People are marketing Cyber Monday - and the media is talking about it.
The peak is seen starting week of Cyber Monday on the 5th/6th.
Just how big Cyber Monday will be this year is unclear.
"These online shows make shopping on Cyber Monday social again.
Cyber Monday flourished in the States as a marketing tool.
As a result, Cyber Monday was only the ninth biggest day for online holiday spending.
Is Cyber Monday a real phenomenon or just spin to panic people into shopping?
Big or small, Cyber Monday promises plenty of deals.
Amazon.de announced that it brought Cyber Monday to Germany in 2010.
And this is before adding in online sales from Cyber Monday, which also seems to have been a blowout.
The term "Cyber Monday" is a name invented by Shop.org.
According to analysts, online sales rose 16 percent during last year's "Cyber Monday," topping $1 billion for the first time.
Moneysupermarket.com, the second organisation claiming today as Cyber Monday, bases this on last year's figures for its own website too.
Figleaves.com said sales on Cyber Monday last year were twice those of Black Friday.
Black Friday is when American retailers start making money they just decided to keep going with Cyber Monday.
Retailers recognise this and now push offers specifically on Cyber Monday to boost trading obviously.
Click until your wrist hurts on Cyber Monday.
Merchants said that with or without their marketing, consumers were turning Cyber Monday into a major event in retailing.
HSN, for example, did not promote Cyber Monday last year.
Despite all that online traffic, though, Cyber Monday sales lagged those of many other holiday-season days.
Green Monday is an online retail industry term similar to Cyber Monday.
They predicted not a Cyber Monday but a "Super Sunday", yesterday.
Though it sounds like slick marketing, Cyber Monday, it turns out, is a legitimate trend.
Retailers acknowledge that Cyber Monday is as much about promoting merchandise as selling it.
But for malware writers, Black Friday and Cyber Monday are business as usual.