brand equity

However, there are others who question the value of using brand equity studies with higher education.

At this point, however, the firm's name has significant brand equity.

"The most important part of this is that we want to build brand equity," he added.

John Kerry has brand equity, and he needs to protect it.

They have strong brand equity and a hundred years of experience."

"People are starting to realize that brand equity means something in this business," he said.

"Do we really want our entertainment to make us think about brand equity strategy instead of whether the boy gets the girl?"

We have to be very careful about that because our brand equity is everything."

Longer term effects of marketing are reflected in its brand equity.

And there's no price tag you can put on brand equity."

The question for consumers will always be with reference to the original brand equity and how that has changed.

Decisions about what brand equity to write off are not inconsequential.

"It's a blow to the brand equity, at least in the short term."

A constantly changing logo was thought to reduce brand equity.

"The brand equity, although still high, is clearly on the decline in consumers' minds."

It's a fair price for an asset with strong brand equity."

That, and "to inject brand equity into the discount market."

"The bottom line is, we're selling more beer than we used to, and the brand equity measures are moving in the right direction."

"We think there's very strong brand equity and it's extendable to other categories."

"But the product is a good product with a great brand equity," he said.

"What you have here is an incredible awareness and brand equity built up by the first movie.

"I believe there is value in establishing brand equity," he added, "but at what cost?

"I think it's a very good idea any time you can leverage your brand equity into a growing niche segment," he said.

"You have the opportunity to build revenues on the business you understand best: your brand equity."

But there's only one Sprint; it has a fantastic brand equity."