below the line advertising
BTL advertising

Since then, he has demonstrated an outstanding grasp of above and below the line advertising.

Below the line advertising refers to all advertising in non-traditional media.

Loadedstudios is an established design agency which offers a variety of media solutions for all promotional and below the line advertising needs.

Subsequently she joined Blue Skies, a below the line advertising agency in London.

Below the line advertising typically focuses on direct means of communication often using highly targeted lists of names to maximize response rates.

Advertisers use below the line advertising to reach consumers as close as practical to the point when a purchasing decision is made or at the point-of-sale.

Please note that below the line advertising refers to any advertising relating to the Cause Related Marketing programme not included in 1a.

In 1994 the agency became the first to offer both above and below the line advertising as well as PR, an initiative labelled 3D Marketing.

Some 55% of companies said they had spent more on below the line advertising over the past two years with 30% of them saying this had been at the expense of the above the line budget.

It differs from BTL advertising, which uses unconventional brand-building and promotional strategies, such as direct mail, sales promotions, flyers, point-of-sale, telemarketing and printed media (for example brochures) - and usually involves no motion graphics.