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"This goes in even if I have to pay for it at advertising rates."
One way to get them back, she said, is to push for lower advertising rates.
"The more households you reach, the higher your advertising rates."
The advertising rates will reflect the ratings for the games.
This was one of the largest advertising rates ever for a sitcom at the time.
The data helps to set advertising rates and make programming decisions.
Advertising rates would be "very competitive, particularly for color," he added.
I want you to cut our advertising rates and start some kind of contest."
The sweep months are important for the television stations because they set the advertising rates.
This puts the start of the game in prime time when advertising rates are highest.
Advertising rates for 1988 are up 6 percent, a modest increase compared with those of many previous years.
Average day ratings can be extremely important in setting advertising rates.
For years, advertising rates have been based on Nielsen's viewing data.
Circulation is one of the principal factors used to set advertising rates.
The company will also raise advertising rates by 5 percent at all of its magazines, beginning in November.
February is one of three months whose ratings are used to set advertising rates for the next quarter.
While the company raised advertising rates, it sold fewer pages.
It was connected to advertising rates, and television commercials, things like that.
"Survivor" advertising rates are among the highest on television because the show is a huge hit.
The advertising rates charged by a magazine generally rise and fall based on that number.
Such figures are also used to set advertising rates.
The Times Union's advertising rates are being raised 10 percent.
Because the demand for air time was high, advertising rates were higher than in Adelaide.
Now, the company must capitalize on that increase by charging higher advertising rates.
On that day advertising rates will rise 12 percent.