AIDA model

During the sixties, dissatisfaction with the AIDA model became widespread among agencies.

This, in essence, is the so-called AIDA model, from the initial letters of the steps in the process (Figure 6.2).

In 1893, Richards wrote an advertisement for his business containing virtually all steps from the AIDA model, but without hierarchically ordering the individual elements:

The AIDA model contains a single extra-cellular glucose compartment into which glucose enters via both absorption from the intestine and glucose production from the liver.

Full details of the AIDA model are accessible from within the AIDA software package, and can be viewed and printed separately via the AIDA website.

Since 1925 when The Psychology of Selling and Advertising by Edward K. Strong, Jr. was published, it became commonplace to attribute the authorship of the AIDA model to Lewis.