retail advertising

The greatest growth was in retail advertising, up 37 percent.

And retail advertising is up 32.2 percent, to $313 million.

But department stores continue to suffer and the bottom for retail advertising does not yet appear to have been reached.

One reason was retail advertising in newspapers, he added, "which just can't seem to get off the ground."

Among the results of that has been a drop in the amount of retail advertising nationwide.

Among the local media, he cited radio and television, fueled by growth in retail advertising from store openings.

The Star is a community newspaper and the dominant source of retail advertising in the region.

Over all, the rate of growth for retail advertising has slowed significantly during the last decade.

Because it covers no specific community, retail advertising rarely appears in the Monitor.

The agency said its job would be largely to attract retail advertising.