The purchase decision is then made, in which the consumer actually buys the product.
No Government official would have any say over actual purchase decisions.
However, he said that the high price of the entire suite ($50) might make the purchase decision more difficult.
Their whole thing was that 85 percent of the purchase decisions are made by women.
Once the alternatives have been evaluated, the consumer is ready to make a purchase decision.
When making purchase decisions, it's often difficult to decide whether we really should be buying something or not.
They will see the demonstration through, and probably make some excuse at the end to delay the purchase decision.
"A lot of people seemed to be putting off the purchase decision," he said.
These too make purchase decisions that are related to specific objectives.
It will be made more difficult where a number of senior individuals are actually involved in making a purchase decision.