During his campaign, the vice president has relentlessly attacked the companies as price gougers.
The new commercials adopt much of the Administration's campaign language, criticizing insurance companies as price gougers and emphasizing the plan's commitment to providing "affordable private insurance."
Yesterday's low-fare operators can become today's moderate-fare providers or tomorrow's price gougers.
The politicians call the companies pirates and price gougers.
Ms. Kinsey said that in one instance a price gouger simply took advantage of anxiety and fear that there was no ice to be had.
The American public felt the government was rescuing them from price gougers and from a foreign-caused exchange crisis.
Already the tiny pockets of unfettered economic activity, like the privately owned cooperative enterprises that are free to set their own prices, have been widely criticized as price gougers.
"They didn't want to be viewed as price gougers."
There were price gougers and good Samaritans, looters and citizen patrols, whiners and volunteers.
Thirty minutes later a bound and gagged price gouger was crammed into the bottom of the insulated chest.