The results will provide deeper insight into the impact of external constraints and competing functional goals upon the firm's marketing effectiveness.
Measuring marketing effectiveness and return on marketing investment is notoriously difficult.
The public sector has also been wrestling with the challenge of marketing effectiveness.
- Raise the profile of marketing effectiveness yourself.
Predictive models analyze past performance to assess how likely a customer is to exhibit a specific behavior in order to improve marketing effectiveness.
Taking advantage of seasonality, interests or the regulatory environment can help marketers improve their marketing effectiveness.
One of the core methodologies to measure marketing effectiveness is the collection of appropriate data.
Today, all retailers in Texas compete for customers based on price, customer service, and marketing effectiveness.
The assessment of an organization's marketing effectiveness is carried out by means of an audit.
During this period, the Japanese music industry sought marketing effectiveness.