loss leader

Just think of it as a loss leader and keep your fingers crossed.

Even if the price is raised to $125, now under consideration, he says it will still be a "loss leader."

For whatever reason, women coming out of the training program were usually assigned to loss leaders.

It also explains why each, in its own way, is priced as a loss leader.

"We probably will use it as a loss leader," she said.

Nor does he see the collection line as a glamorous loss leader.

Despite the low prices, the items are not envisioned as loss leaders.

It's being sold at below cost price everywhere as a loss leader.

But he denied that the deal was a loss leader.

"What incentive do they have to build a loss leader?"