If TransMedia's plans for world domination fall into place, maybe it won't need an elevator pitch.
At TheElevator.com, for instance, entrepreneurs get 150 words to make an "elevator pitch."
Create a one-minute "elevator pitch" describing your ideal job and what you can bring to it.
It didn't make for a good elevator pitch.
The purpose of an elevator pitch isn't to close the sale.
The term 'high concept' is also known as the 'elevator pitch'.
Capture the spirit of your venture in a one-minute speech called an "elevator pitch."
I don't think the point is that these companies need a better elevator pitch (the product offering is probably too broad.)
Perhaps a better elevator pitch for the service is "cheap a lá carte access to streaming songs."
A good entrepreneur can give you a 30-second elevator pitch that describes his or her business.