Their direct marketing was considered quite successful, with a 1%-percent; response.
"In direct marketing, you live or die on your cost per order."
The alternative is direct marketing, so the family opened the stand in 1969.
Require that their data is not used for direct marketing.
They do not cover direct marketing by phone or fax.
Remember, direct marketing is driven by the market, not the product.
But remember that the results of direct marketing aren't guaranteed.
I'd dive below the line and use direct marketing for this one.
"We could do direct marketing to people who are smokers."
Direct marketing seeks to drive a specific "call to action."
Phone companies in particular are turning to direct marketing to reach narrower audiences.
Of course, not everyone objects to direct marketing.
More important, the Do Not Call list is the single best thing to happen to direct marketing since the invention of the catalog.
"They tend to be more brand loyal, have more disposable income and respond better to direct marketing than the general population."
They realize that test and measure and evolve is the secret to direct marketing.
There are many different approaches to direct marketing.
This has led to direct marketing by local farms online.
"A dynamic model of purchase timing with application to direct marketing."
The exception clause would apply to direct marketing by the same company of similar categories of products or services.
"There has been a conscious effort to direct more promotion and marketing toward the female market," he said.