brand personality

The higher order is to establish a brand personality.

A brand personality is essentially just a flavor.

"But what we didn't see in our advertising was an emotional relationship with consumers or any kind of a brand personality," he added.

"The brand personalities that made many of Detroit's brands famous need to be clarified."

Successful branding within the postmodern society rely more on the developments of brand personality.

"We're looking for business-driving, motivating advertising which is consistent with our brand personality," he said.

You may find it helps to think in terms of a brand personality - the kind of image you would like your business to have.

A follow up study tested the effects of perceived brand personality and purchasing intentions.

"We're trying to get into their world and make this brand personality relevant to them," he added.

"She's upbeat and energetic, all the things that fit our brand personality."