brand equity

At this point, however, the firm's name has significant brand equity.

"The most important part of this is that we want to build brand equity," he added.

John Kerry has brand equity, and he needs to protect it.

"People are starting to realize that brand equity means something in this business," he said.

They have strong brand equity and a hundred years of experience.

The question for consumers will always be with reference to the original brand equity and how that has changed.

Longer term effects of marketing are reflected in its brand equity.

We have to be very careful about that because our brand equity is everything.

Decisions about what brand equity to write off are not inconsequential.

And there's no price tag you can put on brand equity.