SWOT analysis

A SWOT analysis can be carried out for a product, place, industry or person.

SWOT analysis is just one method of categorization and has its own weaknesses.

SWOT analysis may also be used in pre-crisis planning and preventive crisis management.

SWOT analysis may also be used in creating a recommendation during a viability study/survey.

SWOT analysis provides a snapshot of the business position at a specific point in time.

This can become more visible by doing a SWOT analysis.

It is like a SWOT analysis with structure and purpose.

There are a number of ways to do this and one way is to perform a SWOT analysis.

For more information about SWOT analysis, see our guide on how to measure performance and set targets.

This video explains how to use a SWOT analysis to help you decide on the right strategy.