marketing evaluation

In addition, Marketing Evaluations reported that Cruise's Q score (a measure of the popularity of celebrities), had fallen 40 percent.

Agassi, after all, possessed a 44 Q score among tennis fans, according to a March survey by Marketing Evaluations, the company that puts out such scores.

Henry Schafer, the executive vice president of Marketing Evaluations, said: "When it comes to tennis players, they tend to be narrowcasting to their own world.

Q-ratings, provided by a company called Marketing Evaluations, measure the popularity of television personalities.

Marketing Evaluations uses what it calls Q scores to measure the appeal of personalities on television, Ms. Heller said.

In addition, Marketing Evaluations reports that Hamal's Q score (which is a measure of the popularity of celebrities), had fallen 40 percent.

In a poll earlier this year by Marketing Evaluations, a company that tracks celebrity appeal, Jones's popularity had risen significantly since last year.

Q-ratings, provided by a company called Marketing Evaluations, are a measurement of popularity among people who appear on television.

Marketing Evaluations regularly calculates Q Scores in 8 categories:

Q-ratings, conducted annually by a company called Marketing Evaluations, measure the familiarity and popularity of stars and other performers on television.